US EditionBellwether: Rise of precision, accountability, and results - DecisionMarketing
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Bellwether: Rise of precision, accountability, and results - DecisionMarketing
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in the first overall decline in four years, while ploughing more spend into direct marketing channels. While the report draws its own conclusions, Decision Marketing quizzes industry chiefs for their take on what it all means for the sector and beyond. For Outra chief revenue officer of retail media Graham Field, the report m…
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