Behind the $3.5 Billion ‘Pokémon’ Deal, a Consolidation Strategy

Behind the $3.5 Billion ‘Pokémon’ Deal, a Consolidation Strategy

game maker Scopely is owned by Saudi sovereign wealth fund

PIF-backed Scopely acquires Pokemon GO maker for $3.5bn

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Bloomberg Explains Scopely's Strategy in Buying Pokémon Go

Scopely Inc. recently put down $3.5 billion to buy Pokémon Go, and Bloomberg reports that this is a manifestation of a bigger strategy to have a whole bunch of successful video games as part of a portfolio. “There’s consolidation happening in the marketplace,’’ explained Scopely’s Co-Chief Executive Officer Javier Ferreira while at the Game Developers Conference. “What’s driving it is that it’s become increasingly difficult to achieve growth and…

Scopely has spent over $1bn marketing Monopoly Go

Scopely coCEO Javier Ferreira has told Bloomberg that the company has spent over $1bn marketing Monopoly Go. The report also quotes Ferreira as saying that Niantic’s game teams have “no plans to develop any new games” after Scopely bought Pokémon Go, Monter Hunter Go, Pikmin Bloom and more for $3.5bn. Scopely is looking at acquiring PC and console titles, too, the report says. Ferreira described the MMO space as “interesting”, says Bloomberg. “T…

Pokemon GO Niantic Sells Gaming Division in Historic $3.5 Billion Deal

The gaming world just got shaken up like a piñata as Niantic, the masterminds behind Pokémon GO, have sold their entire gaming division for an increíble $3.5 billion to Scopely. This mega deal is giving everyone in the gaming comunidad something to talk about! A New Chapter for Our Beloved Pokemon GO The popular mobile game that got millions of trainers out exploring their barrios and making new amigos is now under new management. Scopely, the c…