Before You Post It, Resize It: The Unseen Secret of High-Performing Ads • The Western Weekender

Before You Post It, Resize It: The Unseen Secret of High-Performing Ads • The Western Weekender

Here’s a hard truth most marketers learn too late: even the best ad script, stunning visuals, and killer offer can underperform—just because the format wasn’t right. It’s not about the message being bad. It’s about it being the wrong shape. Scroll-heavy users don’t wait around for square videos to load in vertical feeds. And full-screen YouTube viewers won’t give a second glance to a cropped TikTok repost. Format mismatch quietly wrecks performa…

Before You Post It, Resize It: The Unseen Secret of High-Performing Ads

Here’s a hard truth most marketers learn too late: even the best ad script, stunning visuals, and killer offer can underperform—just because the format wasn’t right. It’s not about the message being bad. It’s about it being the wrong shape. Scroll-heavy users don’t wait around for square videos to load in vertical feeds. And full-screen YouTube viewers won’t give a second glance to a cropped TikTok repost. Format mismatch quietly wrecks performa…