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Beer Packaging: How Visual Design Drives Sales

Summary by Packaging World
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
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Packaging WorldPackaging World

Beer Packaging: How Visual Design Drives Sales

An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.

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Packaging World broke the news in on Friday, July 11, 2025.
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