Beenleigh Distillery taps into RTD with a citrus twist

Beenleigh adds Hard Orange Crush to RTD range

Beenleigh Distillery has expanded its RTD range with the release of Hard Orange Crush, a bold beverage crafted with real Australian orange juice. In Australia, flavoured RTDs now account for at least 50 per cent of all RTD sales, and over the last 12 months, citrus flavours in particular have dominated the RTD landscape. Despite this, orange has remained underrepresented until now, says Will Sullivan, Brand Manager at Beenleigh Distillery. “We s…

Beenleigh Distillery taps into RTD with a citrus twist

Beenleigh Distillery has introduced Hard Orange Crush, a citrus-based addition to its ready-to-drink (RTD) range.  The product contains 4.5 per cent ABV and is available in 375ml cans, sold in four-packs. It features real orange juice, with a light aroma of citrus and sherbet, and a mildly tangy finish. The launch follows Beenleigh’s earlier release of Pineapple Crush, which the company says was among the top three RTD product launches in bottle…