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Becoming an AdTech God - Basis Technologies

Summary by basis.com
While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Ari joins host Noor Naseer to discuss the book and the impact of storytelling in adtech. The post Becoming an AdTech God appeared fi…
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basis.combasis.com

Becoming an AdTech God - Basis Technologies

While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Ari joins host Noor Naseer to discuss the book and the impact of storytelling in adtech. The post Becoming an AdTech God appeared fi…

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basis.com broke the news in on Tuesday, August 5, 2025.
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