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Becomes a major shareholder in Fjällräven – without saying a word

Summary by Svenska Dagbladet
Normal, Zalando and Klarna. But also football clubs and land in Africa. Now Fenix Outdoor, which owns Fjällräven, is also in Anders Holch Povlsen's billion-dollar portfolio. But what is the Dane's strategy?

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Svenska DagbladetSvenska Dagbladet
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Becomes a major shareholder in Fjällräven – without saying a word

Normal, Zalando and Klarna. But also football clubs and land in Africa. Now Fenix Outdoor, which owns Fjällräven, is also in Anders Holch Povlsen's billion-dollar portfolio. But what is the Dane's strategy?

·Stockholm, Sweden
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Svenska Dagbladet broke the news in Stockholm, Sweden on Tuesday, January 21, 2025.
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