Inside K-beauty’s second coming
2 Articles
2 Articles
Beauty Reckoning: Influence in an Unregulated Creator Hype Cycle - FleishmanHillard
Let’s be honest—skincare today is a battlefield. Consumers are drowning in conflicting advice from TikTok influencers, AI-driven skin “diagnostics” that reinforce impossible standards, and beauty brands scrambling to keep up with the next big thing. We’re in a weird place where ‘clean’ beauty is losing credibility, retinol is being hailed as both the savior and destroyer of skin, and the latest celebrity-endorsed miracle serum seems to promise y…
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