US EditionMedical Influencer in Court: Bgh Clarifies Limits in Advertising for Beauty Interventions
7 Articles
7 Articles
On the Internet, the doctors and influencers "Dr. Rick" and "Dr. Nick" advertise their beauty treatments with pictures before and after. This is not allowed, the BGH judges – for the protection of patients.
In TV and social media, "Dr. Rick and Dr. Nick" are known for Hyaluron and Botox interventions. Now the BGH has dedicated itself to their work: This was about advertising with before and after pictures.
On the Internet, "Dr. Rick and Dr. Nick" promote nose correction or lip shaping, also with pictures before and after. But now the BGH has decided: that is not allowed. What reason the court claims.
You scroll through Instagram and are greeted by tempting before-and-after photos: a sagging chin becomes firm, a nose suddenly looks perfect – all thanks to hyaluronic injections. That's exactly what two doctors ("Dr. Rick and Dr. Nick") did touting their aesthetic treatments. The North Rhine-Westphalia Consumer Advice Center found this legally unacceptable and took the matter to court. The Federal Court of Justice (BGH) has now ruled that such …
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waz.deOn the net, influencers "Dr. Rick and Dr. Nick" from Recklinghausen in NRW advertise photos for beauty treatments. Why they are not allowed to do so in the future.
Werbe-Bremse: The beauty company Aesthetify of the doctors and social media personalities "Dr. Rick and Dr. Nick" is no longer allowed to advertise for its treatments with prior-after-representations, the BGH judges. Accordingly, minimally invasive interventions with Botox and Hyaluron are also considered as surgical plastic-surgical measures for which an advertising ban applies. The consumer center NRW had sued and previously obtained a ban on …
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