US EditionBean Institute rebrands to attract wider audience
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Bean Institute rebrands to attract wider audience
The Bean Institute’s message that dry beans are a nutritious food that can be served in a variety of ways has not changed, but the way the institute is delivering that message has been transformed. The Bean Institute has rebranded its logo and updated its website, beaninstitute.com, to attract a wider audience. “We’re looking to be more modern, but we’re also looking to be more fun and consumer friendly,” said Adam Veile, CEO of Communique, …
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