US EditionBCG partners with Pencil to help companies make AI ads
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BCG partners with Pencil to help companies make AI ads
Boston Consulting Group (BCG) has entered a global strategic partnership with Pencil, a platform for artificial intelligence-based advertising content creation. Founded in 2018 by a team from Google, Facebook, and Uber, Pencil was acquired by Brandtech Group, a New York based marketing technology firm, in 2023.
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