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BCG-Meta study indicates UAE businesses are going to make WhatsApp their top investment channel for digital engagement
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BCG-Meta study indicates UAE businesses are going to make WhatsApp their top investment channel for digital engagement
A new BCG-Meta study reveals that the UAE is entering a pivotal new era of customer engagement, with AI-enabled rich messaging becoming the country’s most important digital channel. Fares Akkad, Regional Director of MEA at Meta, has said that the UAE sets the standard for digital excellence when it comes to customer engagement. As one of the world’s most digitally advanced markets, the UAE now sees consumers expecting interactions that are insta…
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