US EditionBBC to strike content deal with YouTube, FT reports
BBC will create original shows for YouTube targeting younger viewers and monetize via ads outside the UK, aiming to boost revenue amid shifting audience habits.
- On Jan 16, the Financial Times reported the BBC will produce programmes for Google's YouTube for the first time, later featuring them on BBC iPlayer and BBC Sounds, with a deal possible next week.
- To raise revenue, the BBC aims to generate money by allowing advertising on programmes shown outside Britain, focusing on younger audiences via BBC Three, children's programmes and sports.
- Barb Audiences data show YouTube reached 51.9 million British viewers in December, narrowly surpassing the BBC's 50.8 million; the BBC main account has 15.3M subscribers and 11.9B views, while another BBC channel has 19M subscribers and 6.6B views.
- It remains unclear how funding for original series would work, with internal sceptics doubting profit, and the affair prompted the resignations of the BBC's two most senior bosses.
- Amid legal and regulatory pressure, UK lawmakers consider changes as the BBC faces a $10 billion lawsuit from U.S. President Donald Trump, and YouTube calls intervention `premature`.
18 Articles
18 Articles
YouTube may have surpassed the BBC in viewer share, but that’s not the whole picture – a media expert explains
News this week from the Broadcasters’ Audience Research Board (BARB) that YouTube has surpassed the BBC in viewing share has been widely framed as a tipping point. Some read it as a final nail in the future of public service broadcasting in a platform-led age. But having spent ten years as a BBC journalist, another decade as a freelance content producer and academic, as well as the past five years as an Ofcom Content Board member, my instinct at…
BBC Shows Maybe Coming to YouTube Soon…
The British Broadcasting Corporation (BBC) stands on the cusp of a partnership with YouTube, as the public broadcaster prepares to produce original content tailored for the Google-owned platform in a move that underscores the shifting landscape of media consumption, according to the BBC. This landmark agreement, first reported by the Financial Times and later confirmed […] The post BBC Shows Maybe Coming to YouTube Soon… appeared first on Cord C…
BBC to strike content deal with YouTube, FT reports
The BBC plans to produce programmes for Google's YouTube for the first time, the Financial Times reported on Friday, as the British public broadcaster looks to generate more money as many viewers turn to streaming platforms.
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