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BBC announces plans to turn award-winning TV show into adult ‘lifestyle brand’

Summary by The Independent
Corporation has said its eyeing expansion into the ‘adult space’

4 Articles

The IndependentThe Independent
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The Independent (US)The Independent (US)
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BBC announces plans to turn award-winning TV show into adult ‘lifestyle brand’

Corporation has said its eyeing expansion into the ‘adult space’

·London, United Kingdom
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DRDR

The World's Children Love Bluey: Now the Bbc Wants to Turn the Blue Dog Into a Lifestyle Brand and Get the Adults Involved

The BBC's cartoon Bluey was the most watched program in the United States last year - across all genres.

·Copenhagen, Denmark
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mediagazer.commediagazer.com

BBC Studios aims to build a lifestyle brand for all ages around its hit cartoon character Bluey, which drove a record $3.6B in global BBC retail sales in 2024

Mediagazer presents the day's must-read media news on a single page.

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The Independent broke the news in London, United Kingdom on Monday, July 21, 2025.
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