US EditionBayern Ends Rwanda Tourism Sponsorship After Criticism
RWANDA, AUG 08 – Bayern Munich ended its Rwanda tourism sponsorship due to fan protests and human rights concerns, shifting focus to youth football development in Kigali, the club said.
6 Articles
6 Articles
The partnership with "Visit Rwanda" had for a long time caused great tension between club and fans. Now FC Bayern announces a significant change.
Bayern Munich said Friday that it will reduce the visibility of the brand "Visit Rwanda" by moving away from a "commercial sponsorship" with the African nation, which faces a negative reaction for the alleged support to the rebels in neighbouring Congo.
Bayern Munich end Rwanda sponsorship after pressure
After months of silence amid growing criticism, Bayern Munich has announced that it will no longer promote Visit Rwanda, the tourism arm of the African country's government. "The new arrangement transitions the relationship away from a commercial sponsorship to a dedicated partnership focusing on football development in Rwanda through the expansion of the FC Bayern Youth Academy in Kigali," read a statement on the club website posted on Friday. …
Coverage Details
Bias Distribution
- 67% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
