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Bay Area tourism climbs as Wisconsin sets a record $27 billion year

Summary by APG of Wisconsin
Ashland and Bayfield counties have joined the rest of Wisconsin in enjoying the best tourism year ever, participating in a banner 2025 that saw tourism bring a $27 billion economic impact to the state, up some 4.4% from 2024.

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APG of Wisconsin broke the news on Wednesday, July 1, 2026.
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