Published 10 days ago • loading... • Updated 9 days ago

Bauer Media launches Bridget Jones Radio

Summary by Marketing Beat

Bauer Media has launched Bridget Jones Radio, a pop-up radio station dedicated to the movie franchise. Created in collaboration with Magic Radio and the Hits Radio Network, the station is available on Rayo, online and on smart speakers. It is part of a multi-phased collaboration with production company Universal Pictures for the latest instalment in the Bridget Jones franchise: Bridget Jones: Mad About the Boy. Erika Lewington, marketing directo…

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Bauer Media launches Bridget Jones pop-up radio - Mobile Marketing Magazine

Bauer Media is celebrating the release of Bridget Jones: Mad About the Boy with the launch of Bridget Jones Radio, a dedicated pop-up station honouring the beloved romantic comedy franchise. Powered by Magic Radio and the Hits Radio Network, the station is now available on Rayo, online, and on smart speakers. The latest instalment in the iconic series, Bridget Jones: Mad About the Boy, from Universal Pictures, StudioCanal, and Miramax, is in cin…

9 days ago

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