Bankwest Encourages Aussies To Have ‘Just Enough Bank’ In Their Lives In New Spots Via Bear Meets Eagle On Fire

'Nothing beats' AI monotone in BMEOF's new Bankwest campaign

Bankwest has launched a new brand platform, reintroducing itself to the market after its digital transformation, via Bear Meets Eagle on Fire.Bankwest completed its transition to a fully digital bank last month — after closing its remaining physical branches in Australia — with the launch of a new app and website.The new campaign, which kicked […]

Bankwest launches brand platform via Bear Meets Eagle On Fire

Bankwest has launched its new brand platform ‘Just Enough Bank’ after reimagining its entire banking experience with creative studio Bear Meets Eagle On Fire. The integrated campaign – which centres around the idea that banking should be more proportionate in people’s lives – was launched on 23 March with a series of off-beat spots and a visually striking out-of-home campaign that rolls out nationally over the coming weeks. The idea, along with …

Bankwest Encourages Aussies To Have ‘Just Enough Bank’ In Their Lives In New Spots Via Bear Meets Eagle On Fire

Bankwest gets 'just enough bank' tagline as B&T shudders to think what was left on the cutting room floor.

Bankwest launches ‘Just Enough Bank’ brand platform via Bear Meets Eagle On Fire

After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform ‘Just Enough Bank’. The integrated campaign – centred around the idea that banking should be more proportionate in people’s lives – kicks off