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Badge engineering could be worse than this: The 2026 Subaru Uncharted

Subaru's 2026 Uncharted EV shares Toyota C-HR platform, offers front- and all-wheel drive options with up to 338 hp and an EPA-estimated 308 miles range on the FWD model.

  • This spring, Subaru begins deliveries of the 2026 Uncharted EV built alongside Toyota's C‑HR, offering FWD and AWD trims from $34,995 to $43,795.
  • The Toyota‑Subaru partnership reduced development time and expense for Subaru's 2026 EV push, as Subaru expands beyond the Solterra amid weaker EV growth.
  • Under the skin, many Toyota parts show up in the Uncharted's cabin and systems, including the 14.0‑inch touchscreen and Toyota‑sourced 12V battery, making much of the Uncharted fundamentally Toyota underneath.
  • Buyers now must choose between near‑twins at Subaru and Toyota, blurring brand lines as consumers face confusion and Subaru offers a limited Premium FWD base model mainly for California sales.
  • Positioned for the ~$40k segment, the Uncharted aims to draw new buyers to Subaru and expand its EV lineup beyond the Solterra amid criticism that Japan's automakers lag in EV adoption.
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The Globe & Mail broke the news in Canada on Thursday, February 26, 2026.
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