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Bacolod’s Merzci markets its way to nationwide success - BusinessWorld Online

Summary by bworldonline.com
By Edg Adrian A. Eva, Reporter MERZCI, a household name in Bacolod City’s pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch enterprise. Founded in 1995 by Jonathan Manuel T. Lo, a marketing specialist turned entrepreneur, Merzci has grown from a single stall in Bacolod’s Libertad Market into a 73-branch brand recognized across the Philippine…

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Bacolod’s Merzci markets its way to nationwide success - BusinessWorld Online

By Edg Adrian A. Eva, Reporter MERZCI, a household name in Bacolod City’s pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch enterprise. Founded in 1995 by Jonathan Manuel T. Lo, a marketing specialist turned entrepreneur, Merzci has grown from a single stall in Bacolod’s Libertad Market into a 73-branch brand recognized across the Philippine…

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bworldonline.com broke the news in on Tuesday, November 4, 2025.
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