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B&Q enlists BrandSwap for retail media move as retailer adds post-checkout rewards at DIY.com – RetailWit

Summary by RetailWit
BrandSwap has been appointed by home improvement retailer B&Q to deliver post-checkout rewards to shoppers at diy.com. B&Q will use the firm’s advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky, and The AA to its order confirmation page. The initiative will tap BrandSwap’s real-time relevance capabilities, which recommend rewards based on shopper purchase. For example, customers buying ap…
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decisionmarketing.co.uk broke the news in on Tuesday, May 13, 2025.
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