B&Q enlists BrandSwap for retail media move as retailer adds post-checkout rewards at DIY.com – RetailWit
3 Articles
3 Articles
B&Q adds post checkout rewards to its retail media offering with BrandSwap tie-up - InternetRetailing
UK home improvement giant B&Q is partnering with brand partnerships technology provider BrandSwap to bring smart post-checkout rewards to millions of shoppers at diy.com. B&Q will use BrandSwap’s extensive advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky and The AA to its order confirmation page, unlocking revenue while enhancing its customer experience. Shoppers will benefit from Bran…
B&Q enlists BrandSwap for retail media move as retailer adds post-checkout rewards at DIY.com – RetailWit
BrandSwap has been appointed by home improvement retailer B&Q to deliver post-checkout rewards to shoppers at diy.com. B&Q will use the firm’s advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky, and The AA to its order confirmation page. The initiative will tap BrandSwap’s real-time relevance capabilities, which recommend rewards based on shopper purchase. For example, customers buying ap…
B&Q adds 'smart reward' offer to retail media network - DecisionMarketing
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers through its website, diy.com. The company will use BrandSwap’s advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky, and the AA to its order confirmation page, with the aim of unlocking fresh revenue while enhancing its customer experience. Shoppers will benefit f…
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