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Booze Ban Lifted at Scots Football Stadium for First Time in over 40 Years

SOUTH AYRSHIRE, JUL 7 – Ayr United will allow up to 66 supporters to purchase up to five pints of Birra Moretti during two Premier Sports Cup matches as part of a safety-focused pilot scheme.

  • Ayr United received approval from South Ayrshire Council to sell alcohol at their two home Premier Sports Cup fixtures on July 19 and July 22, which will take place at Somerset Park.
  • This pilot program temporarily lifts the alcohol prohibition at Scottish football matches that has been in place since 1981, a measure originally established following disturbances involving Rangers and Celtic fans, and introduced after government and police reviewed the situation.
  • A maximum of 66 attendees, all aged 18 and above, can purchase a £35 ticket that provides entry to an alcohol-licensed section and includes an allowance of up to five pints of Moretti beer.
  • Ayr United expressed optimism that the pilot will demonstrate the club's capability to manage alcohol sales responsibly, while First Minister John Swinney emphasized that the current measures in place are effective and should be maintained.
  • For the first time since 1981, a pilot scheme will allow ordinary football supporters, beyond just hospitality areas, to buy and drink alcohol during matches, potentially shaping future stadium alcohol regulations.
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Stv broke the news in Scotland, United Kingdom on Monday, July 7, 2025.
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