US EditionAyaneo Pauses Sales of Windows Handheld, Proves Too Expensive to Make
Ayaneo halted Next 2 preorders as production costs near double original prices due to memory price surges linked to supply disruptions around Chinese New Year, the company said.
- Ayaneo has suspended future preorders for The Next, a Windows device, due to rising production costs, a move first reported by Android Authority on its IndieGoGo page.
- Costs were already at a "very high level" during the preorder phase, but supplier issues surrounding the Chinese New Year forced the brand to stop taking orders as production expenses approached 2 times original prices.
- The Next launched with prices starting at $1,999, though it offered $1,799 early-bird pricing, while higher configurations included a $2,699 model and a top-tier version costing $4,299.
- Customers who ordered from Feb. 10 through the suspension date will still receive The Next, though Ayaneo described the decision as a temporary suspension of future orders.
- Resuming sales depends on storage prices returning to reasonable levels; Some analysts predict the memory crisis could persist through 2026, with normal supply potentially delayed until 2030.
13 Articles
13 Articles
AYANEO's upcoming Next 2 handheld gaming console shelved due to rising component prices — company stops preorders for the $1,999 Strix Halo device
Ayaneo has suspended sales of its next-gen premium gaming handheld as the procurement costs for storage have slipped out of control. When it was first announced, prices were already high, but following the CNY break, vendor quotes had shot up many times, making it unfeasible to build the device. It's a temporary suspension, however, and existing sales will be honored.
The Ayaneo Next 2 is no longer on sale, and it’s all thanks to RAMaggedon
(Credit: Ayaneo)✋ The Ayaneo Next 2, a handheld that cost up to $4,299, is no longer available for pre-order📈 This suspension is due to a “global memory shortage” (dubbed “RAMaggedon”), which dramatically increased the cost of components💰 The company stated the product’s overall cost is now “far higher than our current selling price.”👍 All existing pre-orders for the Next 2 will still be fulfilledAyaneo’s ridiculously expensive handheld, the …
Yes we fall into the famous bias of irrecoverable costs. You have invested a lot in the development of your console, at the time of launching it you know deep down that it's impossible to get it out, but you've spent so much money that so much... you spend even more to finish it, start production, do marketing... and so lose even more money. It's always complicated to say "well, I'm going to throw two years of work in the trash," but it's still …
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