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Awich Performed at an Outdoor Music Event in New York. What Percentage of Attendees Knew About Okinawa? Simba and Others Surveyed to Promote Tourism and Local Products

At an outdoor music event in New York City where Naha-born rapper Awich performed on September 14th, Simba Holdings, the Okinawa Convention & Visitors Bureau (OCVB), and the prefecture promoted Okinawa tourism and local products. The companies announced this at a press conference held at the prefectural office on October 27th.
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At an outdoor music event in New York City where Naha-born rapper Awich performed on September 14th, Simba Holdings, the Okinawa Convention & Visitors Bureau (OCVB), and the prefecture promoted Okinawa tourism and local products. The companies announced this at a press conference held at the prefectural office on October 27th.

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沖縄タイムス+プラス broke the news in on Monday, October 27, 2025.
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