US EditionAvocados From Mexico ditches US $8M Super Bowl ad for AI 'Guac Guru'
15 Articles
15 Articles
The avocado chain faces extortions that subtract between 3 and 5 percent of its value and affect producers, distributors and marketers, said Tuesday the National Alliance of Small Merchants (ANPEC), in the framework of the next edition of the NFL Super Bowl LX, which will be held on Sunday, February 8 in Santa Clara, California.For several years, the week of the American football final represents the season of greatest demand for Mexican avocado…
Avocados From Mexico ditches US $8M Super Bowl ad for AI 'Guac Guru'
Avocados From Mexico (AFM), the non-profit marketing organization that promotes U.S. imports of the essential guacamole ingredient, will not have a traditional TV spot during this year’s Super Bowl (Feb. 8). Rather, it will premiere an interactive digital tool designed with AI that offers real-time football predictions and custom guacamole recipes. Dubbed the “Prediction Pit,” AFM is offering a digital guacamole-inspired experience instead of a…
For the commercialization of Mexican avocado, the Super Bowl is the season par excellence for exports, which are impacted by organized crime. According to the National Alliance of Small Merchants (Anpec), the Mexican agricultural sector, especially the Michoacán avocados, suffer equivalent extortions of between 3 and 5 percent of the expenses throughout their supply, distribution and marketing chain. "For this reason, the export of avocado must …
Mexico’s “green gold” conquers Mexico’s most watched sporting event of the year, but not with players in the field, but with one of its most emblematic products: avocado. For the Super Bowl LX, the country exported around 110 thousand tons, equivalent to about 250 million pieces, destined mainly for the preparation of guacamole during the most watched sporting event in the world. This figure confirms Mexico’s absolute leadership in the productio…
MILENIO The Super Bowl LX will again be much more than a sports show, because during that weekend, it is estimated that the American market will consume more than 127 thousand tons of avocado. This represents a growth of 15 percent compared to last year, according to figures from the Association of Producers and Packers Exporters of Avocado de México (Apeam).
The world's most-watched sporting event continues to drive demand for Mexican avocados, but today it also reveals the limits and tensions of its supply chain.
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