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Automakers Appear To Pass On Super Bowl LX

Summary by Carscoops
Stellantis won’t be airing Super Bowl commercials this year. Cadillac will reportedly air one promoting their involvement in F1. 30-second spots reportedly cost $7 million for the big game. The Super Bowl is less than three weeks away, but it appears a number of automakers will be sitting on the sidelines. That’s notable as last year’s game was watched by a record average of 127.7 million people in the United States. While Stellantis typica…
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Carscoops broke the news in on Thursday, January 22, 2026.
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