US EditionAuto Industry - Report: Mercedes-Benz Says Goodbye to Luxury Strategy
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7 Articles
As a consequence, the Group is burying its luxury strategy, according to a report. Although it only started in 2022, it is not successful and it is causing confusion internally. A new entry-level model has been being worked on since the summer.
New strategy at Mercedes after sales decline. Corporate CEO Ola Källenius will focus on premium models for all in the future.
According to a report, Mercedes-Benz halts the luxury strategy announced by Chief Executive Officer Källenius three years ago.
Cars for everyone: The Stuttgart-based manufacturer Mercedes-Benz turns away from the luxury strategy. What does this mean for Group CEO Källenius?
Mercedes-Benz seems to say goodbye to the concept of luxury in its corporate strategy. According to information from the "Handelsblatt", the Group intends to offer premium vehicles again in all price ranges in the future.
VOW3 - VW shortens development costs for e-cars in IndiaMBG - - The car manufacturer Mercedes burys its luxury strategy. Instead of focusing on high-margin vehicles in the upper class, Mercedes CEO Ola Källenius now wants to build premium cars in all price classes, as the Handelsblatt from corporate circles has experienced. Also on the company's website since Friday afternoon it can no longer be seen that Mercedes defines itself primarily as a l…
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