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Australian Institute of Business targets career-stuck professionals in new campaign via Cocogun

Summary by Campaign Brief
The Australian Institute of Business (AIB) has launched a new campaign via Cocogun, encouraging people to take the next step in their careers by studying an online MBA. The work centres around two characters—Jessica and Jarrod—who represent common career frustrations, from feeling overlooked t
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Campaign Brief broke the news in on Thursday, April 17, 2025.
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