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Aussie BBQ sauce ETA gets back to its no-nonsense roots in new campaign via Connecting Plots

Summary by Campaign Brief

BBQ sauce brand ETA has embraced nostalgia and its no bullshit status in Aussie culture with a new brand platform, developed in conjunction with Connecting Plots, to grow the brand's market share for parent company Goodman Fielder. At a time when the cultural wheel is once again resetting and

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Aussie BBQ sauce ETA gets back to its no-nonsense roots in new campaign via Connecting Plots

BBQ sauce brand ETA has embraced nostalgia and its no bullshit status in Aussie culture with a new brand platform, developed in conjunction with Connecting Plots, to grow the brand's market share for parent company Goodman Fielder. At a time when the cultural wheel is once again resetting and

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Campaign Brief broke the news in 3 days ago on Thursday, February 20, 2025.

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