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Audible’s New Standard Plan Makes It Easy to Enjoy Audiobooks for Less
Audible’s $8.99 Standard plan offers unlimited listening plus one audiobook monthly with nearly 200 Wondery+ titles, aiming to add millions of subscribers amid growing audiobook competition.
- On Tuesday, the Amazon-owned Audible launched its $8.99 Standard plan in the United States, the United Kingdom, Canada, Australia, Germany, and France, offering one audiobook credit and unlimited ad-free listening.
- Early testing showed Audible’s Standard tier drove double-digit sign-up increases in the United Kingdom and Australia, and Amazon projects it will add millions of customers next year.
- Nearly 200 former Wondery+ titles now appear as Audible Originals, and Wondery CEO Jen Sargent with about 100 staffers left while perks became Audible members’ benefits.
- Priced at $8.99, the Standard plan is $6 cheaper than the $14.95 Premium Plus plan but unlike Premium Plus, subscribers lose audiobook access after canceling.
- Amid competition from Spotify, which reported audiobook listening rose 36% and hours increased 37% over the past year, Audible aims to capture rising demand while publishers and creators navigate relative austerity.
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Audible's new plan is $9 a month and still includes an audiobook credit
Audible just launched a new budget-friendly Standard plan that costs $9 each month. Despite the lower price, this plan still includes a monthly audiobook credit. These credits allow users to download pretty much any audiobook from the library, including most brand-new releases. This was a perk previously locked to the Premium Plus plan, which is $15 per month. Subscribers also get access to a curated library of content sourced from the Audible O…
·United States
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Audible launches a cheaper 'Standard' subscription plan, challenging Spotify
Under the new Standard plan, subscribers will lose access to the audiobooks they've consumed when they unsubscribe. The Premium plan lets users keep the audiobooks they’ve listened to even if they unsubscribe.
·United States
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Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
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