Audi Concept C debuts with bold design and convertible roof
Audi's Concept C previews a future production model with a design that combines sleek coupe elements and open-top freedom, featuring an electrically retractable hardtop for the first time.
- On Monday September 8, Audi will debut the all-electric two-seat Audi Concept C at the Munich Motor Show, previewing future production models.
- Chief Creative Officer Massimo Frascella, who joined last year, introduced the Audi Concept C as the first model embodying the `radical simplicity` design philosophy for future models.
- At its core, the Concept C features a vertical frame referencing the Auto Union Type C and 2004 Audi A6, includes Audi's first electrically retractable hardtop on a roadster, and places the EV battery centrally with a rear axle e-motor.
- Audi plans production in 2027, presenting the Concept C as a spiritual replacement for the defunct former Audi TT with no internal-combustion engine; CEO Gernot Dollner expects very low five digit global sales but insists it will make money.
- Audi says the Concept C represents a reset influencing future models starting with the next-generation Q7 amid a 12 per cent slump in 2024 at the struggling brand.
29 Articles
29 Articles


Audi unveils its Concept C, a 100% electric two-seater roadster that combines sportiness and innovation. With this visionary model, the ring brand illustrates its desire to combine sleek design, performance and energy transition, while reinventing the cabriolet experience for the electric era.
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Audi is reinventing itself for the next phase of its journey as a car brand, and it's giving us a glimpse into what its future looks like with the Concept C. This is essentially foreshadowing the next incarnation of the beloved TT sports coupe that stopped sales in 2023, and if it's a shape of things to come, we're in for a good ol' time with the four rings.Continue ReadingCategory: Automotive, TransportTags: Audi, audi TT, Concept Cars, Electri…
Audi Concept C: Radical Simplicity Defines New Design Era
Audi unveils the all-electric Concept C roadster, the first manifestation of its new radical simplicity design philosophy. Discover the vertical frame front end, innovative retractable hardtop, and minimalist interior that previews the brand's future.
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