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Audi Concept C debuts with bold design and convertible roof

Audi's Concept C previews a future production model with a design that combines sleek coupe elements and open-top freedom, featuring an electrically retractable hardtop for the first time.

  • On Monday September 8, Audi will debut the all-electric two-seat Audi Concept C at the Munich Motor Show, previewing future production models.
  • Chief Creative Officer Massimo Frascella, who joined last year, introduced the Audi Concept C as the first model embodying the `radical simplicity` design philosophy for future models.
  • At its core, the Concept C features a vertical frame referencing the Auto Union Type C and 2004 Audi A6, includes Audi's first electrically retractable hardtop on a roadster, and places the EV battery centrally with a rear axle e-motor.
  • Audi plans production in 2027, presenting the Concept C as a spiritual replacement for the defunct former Audi TT with no internal-combustion engine; CEO Gernot Dollner expects very low five digit global sales but insists it will make money.
  • Audi says the Concept C represents a reset influencing future models starting with the next-generation Q7 amid a 12 per cent slump in 2024 at the struggling brand.
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Inside EVs broke the news in on Tuesday, September 2, 2025.
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