Watchmaker Audemars Piguet Launches New Jewelry Collection
The 18-piece line marks the Swiss watchmaker’s first dedicated jewelry collection as luxury groups see stronger demand for jewelry, Morgan Stanley said.
- At Paris Fashion Week, Audemars Piguet unveiled the Royal Oak Joaillerie collection, an 18-piece suite of necklaces, earrings, cuffs, and chokers featuring no timepieces.
- The collection draws inspiration from existing clients who stacked the 23 mm Royal Oak Mini as jewelry, prompting the watchmaker to explore the Royal Oak design language in a new form.
- Comprising three distinct lines—Dream of Joux, Risoud Eclipse, and Frosted Gold—the collection utilizes 18-karat gold, diamonds, and sapphires, incorporating the signature interlocking links of the Royal Oak watch.
- Jewelry is emerging as a key growth engine for luxury groups, with Richemont's jewelry maisons posting 24 percent growth recently. This reflects Morgan Stanley's 2026 report noting customers embrace a "flight to quality" investment mode.
- Audemars Piguet will continue exploring this creative realm alongside its core watchmaking activity, positioning jewelry as an exciting canvas for design experimentation. "Jewelry has always played an important role in the company's history," Resta said.
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AUDEMARS Piguet presented a new collection of luxury jewelry Royal Oak Joaillerie.
Audemars Piguet Royal Oak Joaillerie Turns Watchmaking Geometry Into High Jewelry
Audemars Piguet has spent more than half a century developing the Royal Oak into something larger than a watch. Its octagonal bezel, exposed screws, integrated bracelet, and sharply articulated links… The post Audemars Piguet Royal Oak Joaillerie Turns Watchmaking Geometry Into High Jewelry appeared first on stupidDOPE
Audemars Piguet's Latest Royal Oak Isn't a Watch
Putting the bracelet in integrated bracelet. Audemars Piguet If you buy from a link, we may earn a commission. Learn more The Audemars Piguet Royal Oak is one of the world’s most iconic watches, thanks in part to its immaculately finished integrated bracelet. Said bracelet easily ranks as one of the most recognized in the world of horology, if not the most recognized. But how would the Royal Oak bracelet hold up on its own with no watc…
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