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Atlassian’s $1B DX Deal Targets AI Development Investment

DX has grown rapidly, tripling its customer base annually to over 350 enterprises, offering tools that analyze engineering productivity and identify workflow bottlenecks.

  • On Thursday, Atlassian Corporation , productivity software giant, announced it has agreed to acquire DX, a developer productivity insight platform, for $1 billion in cash and restricted stock, marking its second acquisition this month.
  • Enterprises' difficulty quantifying AI returns prompted the move, as 90% of DX's customers already use Atlassian tools, making DX a strategic fit, Mike Cannon-Brookes said.
  • Atlassian said the integration will bring 360-degree visibility and real-time insights by combining qualitative feedback with quantitative signals through DX's analytics platform within its System of Work, including Rovo Dev, Jira, and Bitbucket.
  • The acquisition positions Atlassian ahead of rivals like Asana and Monday.com, benefiting more than 350 enterprise customers and expanding reach to Atlassian's 300,000 customers.
  • The deal validates the developer productivity insights market and signals these tools' maturation into enterprise infrastructure, pressuring Microsoft and GitLab to build or buy similar capabilities.
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Forbes broke the news in United States on Thursday, September 18, 2025.
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