Atalanta signs contract with New Balance, says website

Atalanta is negotiating a new partnership with New Balance to supply sporting equipment starting with the 2025-2026 season, as announced by Footy Headlines. The deal will take effect after the end of the contract with Joma at the end of the 2024-2025 season. This will be the first time that the brand will be responsible for the design and supply of the club's uniforms. The current contract with Joma, which was extended to 2025 in January 2021, w…