At CU Boulder, sports betting company aims pitch at students

At CU Boulder, sports betting company aims pitch at students

PointsBet’s deal with CU Boulder, signed in September 2020, is notable — it was one of the first to match a university athletics program with a sports betting platform.

At one school, sports betting company aims pitch at students

BOULDER, Colo. (AP) — PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally. But PointsBet’s association with the university strongly suggests another target: Students. Under its agreement with Buffalo Sports Properties, a company representing CU Boulder, Po…

At CU Boulder, sports betting company aims pitch at students

BOULDER, Colo. (AP) — PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally.But PointsBet’s association with the university strongly suggests another target: Students.Under its agreement with Buffalo Sports Properties, a company representing CU Boulder, Poin…

At the University of Colorado, a sports betting company is aiming its pitch at students

Until January, the university received a $30 fee when anyone, including a student, signed up at the PointsBet site using a CU promotional code

At one school, sports betting company aims pitch at students

BOULDER, Colo. (AP) -- PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder's athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally.

At one school, sports betting company aims pitch at students

By JOSH CAPLAN and SHANE CONNUCK / Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism BOULDER, Colo. (AP) — PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other state…