At Cannes, Omnicom Media and NBCU say they're crafting dynamic contextual ads for content

At Cannes, Omnicom Media and NBCU say they're crafting dynamic contextual ads for content

Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.

Omnicom Media and NBCUniversal Launch AI-Powered Contextual Advertising for Connected TV

Omnicom Media Group and NBCUniversal have launched a unique form of dynamic contextual advertising technology which is aimed at defining creative performance in CTV through the application of audience insights, contextual signals and AI-based creatives. This cooperation resulted in the creation of Dynamic Contextual Content (DCC), an innovative method of adapting the advertising messages to the context in which it is presented, including individ…

Bad Streaming Ads Hurt Brands More Than Platforms, Omnicom Warns CMOs – Beet.TV

CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization deals between Omnicom Media Group and major streaming platforms, as the agency holding company races to solve what it sees as a “negative reach” problem plaguing connected TV. The stakes are high. For the first time, CTV upfront ad…