US EditionROG Xbox Ally: Price, Preorders, Release Date and How It Compares to Steam Deck
- Microsoft and Asus announced the release of two handheld consoles, ROG Xbox Ally and Ally X, launching on October 16, 2025.
- These devices follow rising console prices and reflect Asus’s efforts to expand PC handhelds amid growing competition in the market.
- The Xbox Ally uses an AMD Ryzen Z2 A chip with 512GB storage and targets Steam Deck-level performance, while the Ally X features a Ryzen AI Z2 Extreme chip, 1TB storage, and exclusive Xbox features.
- The base Xbox Ally retails for $599, and the premium Ally X costs $999 with a U.S. preorder sweepstake offering ten winners a bundle including a ROG Strix Arion casing.
- The premium price especially for the Ally X may challenge buyers despite its performance, suggesting Microsoft aims to balance price with Game Pass growth and wider install base potential.
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Microsoft Hiked the Price of the Xbox ROG Ally—It Still Sold Out
The Xbox ROG Ally X is already sold out at most major retailers. Demand for the handheld console didn’t slow down, despite Microsoft implementing a major price increase for the device days before pre-orders went live. ROG Xbox Ally Already Sold Out Despite Expensive Pricing Screenshot: X @Xbox Despite its release date leaking back in June, Microsoft kept the pricing of the ROG Xbox Ally hidden for months. However, pre-orders for the new handheld…
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