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Aston Martin limits US exports, mulls pricing adjustment to offset tariff hit

  • Aston Martin Lagonda, the British luxury automaker, plans to reduce its vehicle exports to the U.S. In 2025 in response to the impact of American tariffs.
  • This move responds directly to US President Donald Trump's 25-percent tariffs on imported vehicles aimed at reviving domestic auto production.
  • The company manufactures cars in the UK, generates about a third of sales in the US, and is facing wider sector uncertainty amid falling sales and financial challenges.
  • Aston Martin reported a 13-percent decline in revenue to £233.9 million in Q1 2025 and reduced its losses to £79.6 million, with CEO Adrian Hallmark noting that the company is closely observing changes related to US tariffs while limiting shipments to the American market.
  • The company maintains its annual guidance while pursuing a financial turnaround including workforce cuts and asset sales, but tariff ramifications and sector uncertainty remain significant.
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The Telegraph broke the news in London, United Kingdom on Wednesday, April 30, 2025.
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