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Asos launches live shopping platform
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Asos rolls out ‘new era’ of video shopping
Asos has launched Asos Live, an immersive new video shopping experience designed to bring “inspiration, discovery, and shopping together in one seamless journey”. Following a trial of the tool, Asos Live combines creator-led content with real-time shopping. It allows customers to watch content live or on demand, shop instantly and engage with content, within a “dynamic, social-style experience” on the retailer’s app. Using the tool, shoppers can…
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