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Asking rents reach record highs as affordability challenges remain: Rightmove
Rightmove said limited supply kept asking rents climbing, with London up 3.2% annually and average rents outside the capital topping £1,400 for the first time.
Rightmove reported yesterday that asking rents across Britain hit record highs in the third quarter, with London reaching £2,825 per month and areas outside the capital topping £1,418 for the first time.
London's record costs reflect a pronounced supply squeeze, with available homes down 9% while renter demand rose 6% annually. Nationally, annual rent growth slowed to 2.4% in the third quarter, down from roughly 10% between 2021 and 2023.
Mortgage expert Matt Smith of Rightmove noted that subdued buy-to-let investment constrains supply. Hamptons head of research Aneisha Beveridge said landlords are "catching up rather than pushing rents materially beyond the market rate" within existing tenancies.
Tenants are increasingly discerning, making realistic pricing and high-quality presentation essential for landlords. Kesha Foss-Smith, head of lettings, emphasized that value for money remains critical as renters navigate historically high costs.
Maintaining a healthy supply of rental homes remains key to supporting long-term market stability. While costs remain at record levels, the frenzied pace of inflation seen in recent years has stabilized, creating a more balanced market overall.