US EditionAsics and the Saudi Sports for All Federation Launch a Startup Competition to Promote Digital Innovation
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Riyadh, June 17, 2025 – Global sportswear company ASICS, in partnership with the Saudi Sports for All Federation (SFA), announced the launch of the first-of-its-kind startup competition in Saudi Arabia. The competition aims to promote digital innovation in sports and fitness, supporting the Kingdom’s efforts to promote an active lifestyle in line with Saudi Vision 2030. Targeting startups that integrate technology and fitness, ASICS and SFA call…
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