Asda Launching New Customer Insight Platform That Supports Evolution Of E-Commerce Category Management

Asda checks out insight tool to boost online shopping - DecisionMarketing

Supermarket giant Asda is aiming to ramp up its online shopping operation – at £3.2bn a year in sales is half of the size of Tesco’s – by launching a new ecommerce insight and collaboration platform. The move, the next phase of executive chairman Allan Leighton’s turnaround plan, sees the retailer team up with data analytics firm eStoreBrands to launch the tool, dubbed Asda Xpert. While both Asda and Tesco launched their online shopping services…

Asda Launching New Customer Insight Platform That Supports Evolution Of E-Commerce Category Management

Asda is preparing to launch a new customer insight and collaboration platform, created in partnership with eStoreBrands, an e-commerce data analytics specialist. According to trade publication Retail Week, Asda Xpert will launch next week with the aim of helping the (more…) The post Asda Launching New Customer Insight Platform That Supports Evolution Of E-Commerce Category Management appeared first on KamCity.

Asda launches new data tool to boost online shopping insight

Asda is set to launch a new digital insight platform, Asda Xpert, developed in partnership with data analytics firm eStoreBrands. Rolling out next week, the platform aims to “better help…

Asda to launch new customer insights platform - Retail Gazette

Supermarket chain Asda has teamed up with data analytics firm eStoreBrands to launch a new customer insight and collaboration platform, Asda Xpert. The initiative, which launches next week, has been designed to “better help Asda and its suppliers understand, and more effectively meet the needs of its online shoppers”, Retail Week reported. The new platform will “provide brands with advanced data-driven insights, enabling them to optimise product…