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Asda fires opening salvo as supermarket price war looms

Summary by Financial Times
Tesco and Sainsbury’s are preparing a fightback, as grocer turns to price cuts to reverse decline in market share
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Financial TimesFinancial Times
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Asda fires opening salvo as supermarket price war looms

Tesco and Sainsbury’s are preparing a fightback, as grocer turns to price cuts to reverse decline in market share

·London, United Kingdom
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MoneyWeekMoneyWeek

Tesco braces for supermarket price war with rival Asda

Tesco, Britain’s biggest grocer, has opted to cut its prices more quickly to prevent Asda grabbing market share.

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Financial Times broke the news in London, United Kingdom on Thursday, April 17, 2025.
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