ASA Bans Six More Vodafone UK Ads Over Misleading "Nation’s Network" Claim

Vodafone 'Nation's Network' blitz battered by watchdog - DecisionMarketing

Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least tread much more carefully when using it – following a fresh ruling by the ad watchdog which found that, in certain contexts, the claim implies objective superiority. The mobile and broadband provider originally found itself in hot water with the Advertising Standards Authority in April last year, following a complaint by rival EE over two separ…

ASA Bans Six More Vodafone UK Ads Over Misleading "Nation’s Network" Claim

Some readers might recall that the Advertising Standards Authority (ASA) banned an advert on mobile and broadband ISP Vodafone’s website in April 2025 after EE complained about the operator describing itself as “The Nation’s Network” (here), which was ultimately deemed to be a misleading claim. The ASA has now banned another six ads for doing the same sort of thing. The six adverts reflected a mix of TV and YouTube promotions, as well as posters…