ASA Ban Vodafone UK Ad Over Misleading "The Nation's Network" Claim

Vodafone ad banned after rival EE claimed it was ‘misleading’ - Marketing Beat

Mobile phone retailer and network provider Vodafone has been investigated by the Advertising Standards Authority (ASA) over claims ads misled viewers. The TV ad was seen on 9 December 2024 and depicted various Christmas scenes which were set in the past, with the characters using mobile phone technology from each era. The ad ended with on-screen text that stated, “Connecting you at Christmas for 40 years”, whilst smaller text at the bottom of th…

ASA Ban Vodafone UK Ad Over Misleading "The Nation's Network" Claim

The Advertising Standards Authority (ASA) has banned an advert on UK mobile and broadband operator Vodafone’s website. This occured after EE complained that its claim of being “The Nation’s Network” was an “implied comparative superiority claim“, which was ultimately deemed to be “misleading“. The ad in question appeared in December 2024 on the www.vodafone.co.uk/network page, which was headed “Connecting you this Christmas on The Nation’s Netwo…