‘As Seen on TV’ marketer is prospective $4M buyer of mushroom meat startup - BusinessDen

Infomercial exec Yasir Abdul emerges as prospective buyer for Meati as firm navigates ABC process

Yasir Abdul, the exec behind ‘As seen on TV’ infomercial company InvenTel, has emerged as the mystery prospective buyer of fungi-fueled alt meat business Meati via a vehicle called Meati Holdings, with Wild Earth CEO and early stage alt protein investor Ryan Bethencourt assisting during the transition phase. Bethencourt, whose company Wild Earth was acquired out of bankruptcy by InvenTel, told AgFunderNews that Meati and principal secured credit…

‘As Seen on TV’ marketer is prospective $4M buyer of mushroom meat startup - BusinessDen

Boulder-based Meati sells imitation meat products made from mushroom root. (Courtesy Meati) Meati’s prospective buyer has been revealed. Yasir Abdul, the CEO of New Jersey-based InvenTel, is the man behind the LLC hoping to purchase the Boulder-based alternative meat company for $4 million, court documents show. Abdul has been running the business’s day-to-day operations since the middle of last month, Meati attorney Aaron Garber wrote in a rece…