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CNBC Sport: Paramount Makes a Big Bet Before the U.S. Sports Media Doldrums

Paramount’s stock rose over 30% after completing the Skydance merger and securing UFC rights in a $7.7 billion, 7-year deal, driven by investor optimism and heavy trading volume.

  • Paramount Skydance Corp saw its shares surge up to 60% to $17.53 on August 13 amid heavy trading in Los Angeles.
  • This sharp increase followed the recent completion of Paramount's merger with Skydance Media and the announcement of a $7.7 billion, seven-year UFC rights deal starting in 2026.
  • Trading volume reached 100 million shares with short interest around 80 million shares, highlighting speculative activity and a relatively small public float of about 30%.
  • CNBC host Jim Cramer labeled Paramount Skydance a meme stock, calling the rapid gains 'shocking' due to the 'small float' and noting social media interest.
  • The stock's volatility and renewed investor optimism, fueled by the merger and UFC deal, suggest potential swings ahead as leadership prepares a press conference at Paramount's L.A. studio.
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Finbold broke the news in on Wednesday, August 13, 2025.
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