Artists turn Tour de France penises into Le Tour Femmes plugs

Rising to the Occasion: Škoda and FCB London boldly promote Tour de France Femmes avec Zwift through unexpected OOH platform - adobo Magazine Online

PARIS, FRANCE – In a bold creative move that blends irreverence with advocacy, Škoda and FCB London have launched a provocative new out of home (OOH) campaign promoting the Tour de France Femmes avec Zwift by reclaiming one of the more notorious aspects of the men’s Tour de France: penis graffiti. Each year, hundreds of crude phallic drawings are graffitied onto the mountain routes of the iconic race. These spontaneous markings have become a rec…

Škoda and FCB London transform penis graffiti into feminist campaign for Tour de France Femmes

In a cheeky twist on tradition, Škoda and FCB London are reclaiming crude race-route graffiti to shine a spotlight on women's cycling, using roadside doodles as a platform to promote the Tour de France Femmes avec Zwift. Every summer, as the Tour de France winds through mountain roads and countryside villages, it picks up more than just a trail of Lycra and dust. The world's most famous cycling event also has a curious tradition of roadside peni…

Artists turn Tour de France penises into Le Tour Femmes plugs

"We're turning an unwanted problem into a powerful opportunity to promote women's cycling"

Škoda tackles Tour de France dicks to push female event - DecisionMarketing

Tour de France sponsor Škoda is embracing larger than life cartoon male members – hundreds of which are graffitied onto the race route during the men’s event – and turning them into a powerful opportunity to promote women’s cycling for the Tour de France Femmes avec Zwift. Every year, it is a constant battle for organisers to tackle the “big dick” problem, forcing them to employ a dedicated team to try to paint over the markings before they are …

Skoda turns penis graffiti into cheeky out-of-home campaign ahead of Women's Tour de France

Czech car manufacturer Skoda is ringing in the Women’s Tour de France with a risqué out-of-home campaign that turns penises into promotion for the race. Crafted by creative agency FCB London, the brand’s work pokes fun at the fact that every year, hundreds of penises are graffitied onto the race route during the men’s Tour de France. The problem is a constant battle for organisers who have employed a dedicated team to try to paint over the marki…