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AI Company’s Offputting Ads Declare ‘Stop Hiring Humans’

  • In late 2023, Artisan AI, a Silicon Valley startup founded by Jaspar Carmichael-Jack, launched a controversial advertising campaign in San Francisco and London urging companies to stop hiring humans.
  • The campaign aimed to spotlight Artisan's human-like AI workers called Artisans, but it provoked outrage and hostile responses including thousands of death threats against the CEO and company.
  • Artisan’s ads featured slogans like 'Stop hiring humans' and 'Artisans don't WFH from Ibiza,' promoting Ava, an AI business development representative designed to replace disliked workflow tasks.
  • The campaign went viral with 50 million online impressions and boosted Artisan’s brand awareness from 5% to 70% in San Francisco, while Ava is now used by over 300 organizations.
  • Despite the backlash, Carmichael-Jack doubled down on the provocative marketing, clarifying Artisan aims to automate unwanted jobs while supporting human teams and plans to soften its messaging.
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AI company’s offputting ads declare ‘Stop Hiring Humans’

An AI startup recently acquired $25M in funding in its quest to build a company powered by AI-employees.

·Missoula, United States
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BusinessCloud.co.uk broke the news in on Thursday, June 5, 2025.
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