US EditionAI Company’s Offputting Ads Declare ‘Stop Hiring Humans’
- In late 2023, Artisan AI, a Silicon Valley startup founded by Jaspar Carmichael-Jack, launched a controversial advertising campaign in San Francisco and London urging companies to stop hiring humans.
- The campaign aimed to spotlight Artisan's human-like AI workers called Artisans, but it provoked outrage and hostile responses including thousands of death threats against the CEO and company.
- Artisan’s ads featured slogans like 'Stop hiring humans' and 'Artisans don't WFH from Ibiza,' promoting Ava, an AI business development representative designed to replace disliked workflow tasks.
- The campaign went viral with 50 million online impressions and boosted Artisan’s brand awareness from 5% to 70% in San Francisco, while Ava is now used by over 300 organizations.
- Despite the backlash, Carmichael-Jack doubled down on the provocative marketing, clarifying Artisan aims to automate unwanted jobs while supporting human teams and plans to soften its messaging.
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AI company’s offputting ads declare ‘Stop Hiring Humans’
An AI startup recently acquired $25M in funding in its quest to build a company powered by AI-employees.
The real reason behind 'Stop Hiring Humans' ads appearing on the Tube
The AI marketing campaign has reached London (Picture: Tony Kershaw/SWNS) Staring mindlessly at adverts on the London Underground as your train whizzes from station to station is a common occurrence for commuters in the capital. But a new advertising campaign which recently arrived on the Tube is getting much more attention – possibly for the wrong reasons. The posters, found in London Bridge as well as other parts of the network, are suggesting…
Artisan AI: ‘Stop hiring humans’ ads cause outrage in London
An advertising campaign urging people to stop hiring humans which went viral in San Francisco has hit London. Tech figures on their way to work and the SXSW London event expressed outrage at the ads from Silicon Valley-based AI employee startup Artisan AI. One ad in Old Street Station read: ‘Stop hiring humans. Artisans don’t spend half of the year on holiday. Artisans don’t ‘WFH’ from Ibiza.’ The firm was founded by British entrepreneur Jaspar …
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