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Martin Scorsese’s promotion of AI company called a ‘betrayal’ by directors union
The guild says the AI tool would replace work done by its artists and designers, as Scorsese’s adviser role draws criticism.
- On Tuesday, the Art Directors Guild condemned Martin Scorsese's partnership with AI startup Black Forest Labs, calling his endorsement a "betrayal of the collaborative nature of cinema."
- Scorsese recently joined Black Forest Labs as an advisor, promoting their FLUX software for pre-visualization; the union argues the technology relies on copyrighted works and threatens members' jobs creating storyboards and designs.
- Defending the move, Scorsese stated the tool helps him communicate his vision to his creative team more efficiently, emphasizing it provides "less wear and tear on the crew" during pre-production.
- On June 3, director Boots Riley speculated the 83-year-old filmmaker pursued the partnership for financial reasons, though Scorsese framed it as pushing creative boundaries.
- Union membership declined from 3,492 in 2022 to 2,966 in 2025, and the ADG continues viewing generative AI as a significant threat to professional artists and designers.
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19 Articles
19 Articles
Art Directors Guild Calls Martin Scorsese's AI Endorsement "A Betrayal"
Amid Martin Scorsese’s new role as advisor for AI firm Black Forest Labs, the industry has recently condemned the collaboration. On Tuesday, the Art Directors Guild, IATSE Local 800, slammed Scorsese’s “betrayal of the collaborative nature of cinema” after he promoted the company’s new generative AI tool Flux for storyboarding. “Mr. Scorsese, The Business is […]
·Los Angeles, United States
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Nolte: Luddites in Art Directors Union Attack Martin Scorsese for Using AI
As Breitbart News reported last week, legendary Oscar-winning director Martin Scorsese announced he has embraced artificial intelligence (AI), and as Breitbart News predicted, the Luddites are whining about it.
·United States
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Coverage Details
Total News Sources19
Leaning Left9Leaning Right1Center2Last UpdatedBias Distribution75% Left
Bias Distribution
- 75% of the sources lean Left
75% Left
L 75%
C 17%
Factuality
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